About us

Bonelement was founded in Dubai by a Brazilian owner Juliana Rodrigues that brings the colors and energy of her country to the products that we sell. After all, who said that your gym or beachwear needs to be boring?

We produce activewear, athleisure wear and beachwear that empower women to feel beautiful the way they are in the gym, in the beach an whenever they want to be. We support women throughout their fitness journey to achieve their goals by being part of their journey. We understand that one size doesn’t fit all, we motivate the ones that hasn’t reached there yet to give their first step and never give up. We encourage women to love their body, we support body differences and we spread the message that your worth has nothing to do with your weight.